In short – no. It often takes more time and effort to reproduce something an AI model has generated than if I’d started from scratch and used my skill and creativity to create something bespoke, personal to you and 100% on brand.

As good as AI models can be at helping you visualise your ideas and generate something that looks convincing, the designs they come up with aren’t always technically or practically usable.

That doesn’t mean they’re not useful. Far from it! They can be a great starting point and help me understand what’s in your head. But I’d encourage you not to become too attached to what AI has produced. There may be other approaches or creative ideas that work even better for your business.

My job isn’t simply to recreate what AI has generated. It’s to take your ideas, vision and passion for what you do, bring my experience and creativity to the table, and turn them into something that really makes a difference.