UNCOVER YOUR CORE PURPOSE & VALUES

So you can stand out, grow your business
and connect with the right people

Get Your Core Purpose Framework

It’s hard to live and breathe your values if you’re not clear on what they are. And how about your core purpose? Does everyone in the company know where you’re heading and why?

If you’ve been in business a while, you’ll know that purpose and values are more than just buzzwords. They’re an essential part of your business vision as you grow. And they feed into your company culture.
But they’re not always easy to nail down, unless you get help…

A FEW WORDS FROM PEOPLE WHO ASKED US FOR HELP

We’ve finally nailed our core purpose

“I just could not get to the point where I could identify our core purpose and put it into a couple of sentences. That’s where Stu came into his own. By the time we’d finished the workshop, we all felt we’d finally nailed it. We’d got our core purpose at last – something I’d been struggling to do for six months, because I’m too close to it.”
Faith Guest – Managing Director, Tools of the Trade

Clients just get us

“It was even more powerful than I expected it to be – exceeding my expectations. I thought it would be a good way to get the team engaged around defining our core values, which it was, but it was much more than that. Not only did it help us nail our core values – agree on them and define them succinctly – but we got a huge amount out of the process of getting there. We had great fun and it brought the team much closer together. And then you get the tangible outcome of the manifesto based on a team effort. Clients are telling us they really get what we’re about now, from reading just one or two sentences.”
Kevin Brent – Founder & MD, BizSmart

We use our manifesto as a recruitment tool

“It’s really useful, because now we can say, ‘This is how we work, and this is what we stand for, and if you don’t connect with that then you probably won’t like working here.’”
Robin La Fontaine – CEO, DeltaXML

OUR SERVICES

Dig into either your purpose, your values or your culture in a powerful half-day workshop. Communicate your founding values as you grow, and get everyone on the same page. For founders, senior leaders and wider teams.

FIND OUT MORE

Get clear on your purpose and values. Capture them in a manifesto you’ll want to share with your team, potential recruits, clients and prospects. Perfect for standing out in a crowded space or competitive pitching process.

FIND OUT MORE

Dive deep into unearthing your purpose, values and culture over six sessions. Bring fun and energy to the process. Build momentum for growth as you create a stronger, more connected team. Get support to implement.

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ABOUT US

Struggling to pinpoint your core purpose and values?

Or maybe you have an idea of what they are, but getting them down on paper is a challenge? Or you’re worried about your values getting diluted as your business grows and changes?

Let me help.

Hi, I’m Stu Avis, a purpose, values and culture specialist, graphic designer and passionate advocate for unearthing and communicating the “Why?” behind your business.

By getting ultra clear on your purpose, values and culture, you’ll help people buy into you, before they buy from you. You get to maintain and strengthen your culture as you grow, share your uniqueness with prospects and clients, and attract the right people to join your team.

Find our more about Stu & Audacious Creative

BENEFITS OF WORKING WITH AUDACIOUS CREATIVE

When you dig into your purpose, values and culture, get clear on
them and start sharing them… then you get to see their power.

Position your business for growth

Purpose and values mean nothing if they’re stuck inside your head or stuffed in a wordy document in your desk drawer. A Nexus Manifesto tells the world you have big plans and you’re making them happen.

Attract better clients

A manifesto communicates what you’re about before you even get into that first meeting. Having an on-brand, easy-to-share document sets you apart and puts you ahead of the competition. It builds confidence for your next big pitch.

Get the team on your wavelength

As you grow, the business can work without you more, but this can dilute your vision. Getting clear on your purpose and values – and threading them through your culture – means the whole team can live and breathe your “Why?”.

Recruit the right people

Share how you work and what you stand for as part of your recruitment and onboarding process. You’ll attract people who align with your values, appreciate your culture, and fit into the team. No more expensive hiring mistakes.

OUR CLIENTS

We’ve helped 100s of businesses over the last 11 years. And we’ll help you too.

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EXCITED TO START DIGGING INTO YOUR CORE PURPOSE?

Get started with the Audacious Creative Core Purpose Framework.

You get our framework, a quick explanation of the key terms – like Purpose, Vision, Mission and Impact, plus a “How to Use this Framework” guide.
All completely free of charge and designed to inspire!