Most of us, at some point in our business lives will collaborate with others on some level. It may be something as simple as appointing an accountant to file your annual returns or working with a graphic design or web agency to develop your brand and marketing materials. But there are two other types of collaboration that can have a very dramatic and powerful effect on the growth of your business.
A couple of years ago we were fortunate to help a client of ours develop their first ever awareness campaign. This was a full-on six-week affair that involved brand, print and web design, a social media campaign, video and photography, copywriting and a number of other elements. It was a mammoth project and not one that I could accomplish on my own. So I outsourced various aspects of the work to other, trusted businesses and project managed it as we went along. The campaign was a huge success and still one of the pieces of work I am most proud of.
We were able to pitch for, and win the work because I was able to offer the whole package – not just a single element. Because I have spent five years building up great relationships with trusted suppliers across a whole range of disciplines, I can offer more, and win more work, because of what I can offer my clients.
And so my question to you is this: are you working with a range of trusted suppliers that enables you to offer more than you could on your own? If not, how could you make this happen so your business can grow and thrive?
I am just one person with all my talents and limitations. I know that, if I want my business to grow, I need help. And lots of it. So, over the last five years, I have employed the excellent talents of a fabulous marketing consultant, two brilliant business coaches and a wonderful time-management coach. Together these four people have used their considerable talents and skills to help me grow Audacious Creative. Their expertise has been critical and essential to the life of the business and I cannot thank them enough.
And so my question to you is this: are you working with a range of trusted specialists that can provide help, advice, perspective and can work with you to help your business fulfil its potential? If not, who could you work with so your business can grow and thrive?