Category

design

Going Back to Basics

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Recently, I was pointed in the direction of the latest Ikea advert… and I think it’s a brilliant piece of advertising. It obviously references ads by Apple and other big technology providers and turns things on its head. It’s very clever, very well done and it got me thinking. We…

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Intentional Design

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I was recently asked to do a 10-minute presentation on my company and my work and so I chose a topic close to my heart: intentional design. As a designer, every element of every design – colour, typeface, white space, logo, use of image, strapline, copy – communicates something about…

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The Perfect Logo

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Well, the Olympics and Paralympics have now finished and I think it’s time to reflect on what is probably one of the greatest logos of all time. The Olympic Rings are truly iconic symbol of sport and culture. They are one of the few internationally recognised logos. But what is…

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Brand – An Overview

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Brand is a bit of a nebulous word to many. For some it means the logo, for others it is the core creative that is rolled out over the business cards, letterheads and the website. Some think of brand as the strapline and others think of it as the entire…

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Branding – Be Cohesive

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Brand: “a person’s gut feeling about your organisation, service or product”. Over the last few weeks I’ve been looking at how you can best influence your brand and there is one final element that ties everything together: Cohesiveness Cohesion can be defined as “unified” and “well-integrated” and these are vital…

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Branding: Be Creative

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Brand: “a person’s gut feeling about your organisation, service or product”. I’ve said it before and I’ll keep on saying it – great creative is what gives your company traction in the marketplace. Let me explain. Remember – you cannot create your brand. Your customers and prospects to that for…

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