Category

branding

You never can tell!

By | branding, inspiration, marketing | 2 Comments

In 2017 my wife will be climbing Mount Kilimanjaro. Its an adventure that will require dedication, training, discipline, stamina, no small amount of courage and… lots of specialist equipment. Much of the kit you can hire (not much call for 5-season sleeping bags in the UK!) but is some stuff…

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Connected

By | branding, The 5 C's | No Comments

Connected If you’ve been running your own business for a while, I’m sure you will know how easy it is to get sucked in to working IN your business rather then ON it. In other words, you’re so busy doing the do, that it’s hard to take a step back…

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Collaborate

By | branding, The 5 C's | No Comments

Most of us, at some point in our business lives will collaborate with others on some level. It may be something as simple as appointing an accountant to file your annual returns or working with a graphic design or web agency to develop your brand and marketing materials. But there…

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Creative

By | branding, The 5 C's | One Comment

Creativity comes in all forms, shapes and sizes. I have a deeply held belief that everyone has a creative streak in them. It might find its outlet in the code you write, the insurance policy you put together, the way you do admin for your clients or the marketing plans…

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Consistency

By | branding, The 5 C's | One Comment

As I write this England’s Ashes side have just demolished Australia for 60 runs and are making their mark on the batting. It’s made for joyous listening but also gives me a perfect intro for this article on consistency. For any sporting side to win a championship series (FA Cup,…

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Clarity

By | branding, The 5 C's | One Comment

For me, this has to be the guiding principle, the cornerstone of running a business and growing your brand. As you may have read in this blog post I have assigned this year as the Year of the Mole. I have dug deep into the very foundations of Audacious Creative…

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Mole Mode

Mole Mode

By | branding, marketing | No Comments

A man much wiser than I once said that to really get through something – to really focus – you need to dig deep. At the start of each year, I reflect on what has gone before and envision what lies ahead for the coming 12 months and then decide…

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Going Back to Basics

By | branding, design | No Comments

Recently, I was pointed in the direction of the latest Ikea advert… and I think it’s a brilliant piece of advertising. It obviously references ads by Apple and other big technology providers and turns things on its head. It’s very clever, very well done and it got me thinking. We…

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