Collaborate

By | branding, The 5 C's | No Comments

Most of us, at some point in our business lives will collaborate with others on some level. It may be something as simple as appointing an accountant to file your annual returns or working with a graphic design or web agency to develop your brand and marketing materials. But there…

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Creative

By | branding, The 5 C's | One Comment

Creativity comes in all forms, shapes and sizes. I have a deeply held belief that everyone has a creative streak in them. It might find its outlet in the code you write, the insurance policy you put together, the way you do admin for your clients or the marketing plans…

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Consistency

By | branding, The 5 C's | One Comment

As I write this England’s Ashes side have just demolished Australia for 60 runs and are making their mark on the batting. It’s made for joyous listening but also gives me a perfect intro for this article on consistency. For any sporting side to win a championship series (FA Cup,…

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Clarity

By | branding, The 5 C's | One Comment

For me, this has to be the guiding principle, the cornerstone of running a business and growing your brand. As you may have read in this blog post I have assigned this year as the Year of the Mole. I have dug deep into the very foundations of Audacious Creative…

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“the purpose of life is to contribute in some way to making things better.”

Robert F. Kennedy