Five Top Tips for You and Your Website

1. Understand the purpose of your site.

  • What do you want to do with your website?

  • Who is it it aimed at?

  • What do you want people to do when they visit it?

  • Is it for brand awareness?

  • Is it a portfolio site?

  • Is is to sell a service or a product directly?

  • Is it to create a community?

The purpose of your site will determine everything all the other steps

2. Understand how people will interact with your website and design/build accordingly

  • 1. A great user interface will lead to a great user experience

  • 2. How intuitive is the site to use?

  • 3. Can someone find any piece of information within 3 clicks?

  • 4. What visual signs are you giving your users to direct them to the critical information?

The design of your website will directly affect how people engage with your content

3. Keep your website updated

Content

1. Keep your content updated on a regular basis

2. Ensure any blog content is relevant and contains useful information

3. Regularly update your portfolio / case studies.

Security / Upgrades

1. Keep your website up to date with bug fixes and latest upgrades

2. Ensure your site has latest security patches implemented.

3. Make sure any themes / plugins are also kept up to date.

It’s vital to keep your website updated, current and secure.

4. Have a mobile-first approach to your website

Is your site mobile-friendly?
Google will not rank any site that is not responsive or have a mobile version

1. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.

2. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.

3. 57% of users say they won’t recommend a business with a poorly designed mobile site.

Mobile Marketing Stats 2016
Mobile Marketing Analytics

Have you got a mobile-first attitude to your website?

5. SEO

1. How important is SEO to you and your business?
((i.e. – where will you get most off your business from?)

3. If you want people to be searching on Google and finding you consider the following:
1. Optimise your website content
2. Optimise your images (titles & for retina screens)
3. Optimise each page with essential keywords
4. Ensure content and keywords match up

If you want people to find you via Google, can they and does their search give them the right information?